Privacy Policy

Last updated: May 14, 2026


This Privacy Policy describes how Park Place Townhomes collects, uses, shares, and safeguards your personal information when you access or use our website at www.meetparkplace.com (the "Site") and any related services.


1. Personal Data We Collect and How We Collect It

Personal Data You Provide to Us

The personal information we collect depends on your interactions with us. It may include:

  • Identifiers & Contact Information: Name, email address, phone number, and current physical address when you fill out contact forms or reach out to us with inquiries.
  • Leasing and Portal Information: When you apply for a lease or use our resident portal, you may be required to provide sensitive personal data such as your Social Security Number, driver's license, employment history, and financial or payment information. Please note that this additional information is primarily collected and processed through our property management software platform.

Data We Collect Automatically

We may automatically collect certain de-identified data when you navigate the Site, such as your IP address, browser type, device information, and usage patterns. This helps us understand how visitors use our Site and allows us to improve our online experience.


2. How We Use Personal Data

We use the information we collect for business and operational purposes, including to:

  • Process leasing applications, background checks, and manage resident accounts.
  • Respond to your inquiries, maintenance requests, and website contact forms.
  • Communicate with you regarding community updates, lease terms, and administrative information.
  • Operate, maintain, and improve our Site and property management services.
  • Comply with legal obligations and protect against fraudulent, deceptive, or illegal activity.


3. How We Disclose Personal Data

We do not sell your personal data. We may share your information with the following categories of third parties:

  • Service Providers & Software: We share data with third-party platforms that help us operate our business. Notably, we utilize property management software to manage applications, rent payments, and maintenance requests. Data submitted through the applicant or tenant portal is shared with them to facilitate these essential services.
  • Corporate Affiliates: We may share information between Park Place Townhomes and our managing entity (currently Rockwell Property Management) to facilitate your lease and ensure property operations run smoothly.
  • Legal Requirements: We may disclose information if required by law, subpoena, or other legal processes, or to protect the rights, safety, and security of our community, staff, and visitors.


4. How We Protect and Retain Data

We use reasonable administrative and technical safeguards to protect your personal data from unauthorized access, use, or disclosure. We retain your information only for as long as is necessary to fulfill the purposes outlined in this Privacy Policy, or as required by law (such as for accounting, tax, or other legal obligations).


5. Third-Party Links and Services

Our Site contains links to third-party services, most notably our applicant and resident portals, which are currently provided through AppFolio. When you use the portal to apply for a townhome, pay rent securely online, or submit a maintenance request, your data is processed by AppFolio.

We encourage you to review AppFolio’s Privacy Policy directly to understand their specific data collection, retention, and security practices: https://www.appfolio.com/privacy.


6. Changes to Our Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws. When we make updates, we will revise the "Last updated" date at the top of this page. We encourage you to review this page periodically for the latest information on our privacy practices.


7. Contacting Us

If you have any questions or concerns about this Privacy Policy, your resident data, or our data practices, please contact us at:


Park Place Townhomes Leasing Office

Address: 565 South Redwood Road, Salt Lake City, Utah 84104

Phone: (801) 659-9599

Email: leasing@meetparkplace.com


Rockwell Property Management

Address: 82 N. Main Street, Centerville, UT 84014

Phone: (801) 677-1890

Email: admin@rockwellpm.com